Asana Product Awareness Campaign

Campaign, Art Direction, Illustration, Design

The Brief:
Create a 60 second product anthem that exemplifies Asana’s product philosophy and enterprise capabilities. Build out a suite of supporting materials to execute a cross-channel campaign.

The solution:
Collaborate with creative agency, Buck, to execute on animation. Utilize photography, texture, and geometry to create timeless and distinct look & feel. Use humor and storytelling to create empathy and interest.