Freedom of choice meets student loans

Art Direction, Design, Illustration, Photography

As anyone with startup background knows, when a need arises— you figure out how to execute. As I watched Earnest scale from 20 to 200, I worked to keep things moving while maintaining brand quality and promise. I contributed to brand expression holistically touching everything from photography to iconography to holiday cards.

Finance can be a sensitive subject, so Earnest’s brand expression always needed to balance a friendly approachability with confidence users would expect from a financial institution.