The Brief:
Craft a narrative around Asana’s new Business pricing tier and Portfolios product feature. Find a way to reflect Asana’s upscale offerings and demonstrate the value of the new Portfolios feature.

The solution:
Use a muted color palette that reflects a sense of maturity. Use a “mission control” motif to show the power of Asana Portfolios. Create a family of illustrations and patterns specifically suited for the web.