Made + Reclaimed
LOGO & BRAND BOOK
Made + Reclaimed is a New York based business that creates home goods using repurposed materials. M+R contacted me in regards to creating a logo and preliminary set of brand guidelines. In bringing this to life, I focused on the sophistication and softness of the goods themselves.
The primary thought behind these goods is pulling inspiration from craft materials that are ready available, and repurposing them into something new. In initial logo sketches and explorations, I focused on organic and simple craft materials for inspiration, like rope, sea glass, and stones. I pulled muted earthy and pastel tones. Eventually we settled on a knotted rope for the logo, which encompasses the idea of reclaimed goods perfectly.
I decided that photographic and realistic textures were appropriate for the handcrafted nature of these goods. The brand book discusses a photographic tone that is muted and organic, that will allow the goods themselves to shine. I made use of the Univers type family for this brand, as a structurally solid, beautiful tyepface was needed that would not overpower existing design elements.