Fleetsmith Home Page Hero

 
 

Out at Sea

Working with 1099 Group, I was tasked with creating the artwork for the Fleetsmith landing page. Our client really wanted to capture a light airy feeling for the homepage, but with a robust vision of a strong fleet on the open sea. Working within these constraints, I balanced light texture and fill with simple, suggestive linework that hit the balance the client desired. I was working within the illustration guidelines developed with Alice Lee and Ryan Putnam, who had established the brand vision for Fleetsmith.

 
 
 
Details.png
 
 
 

sketching & revising

The original sketch for this illustration was much airier and light. My first pass was a bit darker and more rendered. The ships in the fleet were all a bit different. For the final illustration, we standardized all the ships in the fleet.

 
 
The original sketch for the artwork.

The original sketch for the artwork.

An earlier pass of the illustration. 

An earlier pass of the illustration.