Fleetsmith Home Page Hero
Out at Sea
Working with 1099 Group, I was tasked with creating the artwork for the Fleetsmith landing page. Our client really wanted to capture a light airy feeling for the homepage, but with a robust vision of a strong fleet on the open sea. Working within these constraints, I balanced light texture and fill with simple, suggestive linework that hit the balance the client desired. I was working within the illustration guidelines developed with Alice Lee and Ryan Putnam, who had established the brand vision for Fleetsmith.
sketching & revising
The original sketch for this illustration was much airier and light. My first pass was a bit darker and more rendered. The ships in the fleet were all a bit different. For the final illustration, we standardized all the ships in the fleet.