During my time at Earnest, I created almost all of the iconography that was being used. I put to use my brand expertise as well as first hand working knowledge of the design & company culture to craft an illustration guide for the rest of my team as well as future designers.
We wanted to craft a visual language that echoed Earnest's data-driven mission while maintaining a human, friendly appeal. I worked with the product design team to identify areas of the product and flow where illustration would function as a means of relaying important information, and where it would serve to add emotional value.
Made + Reclaimed
Made + Reclaimed is a New York based business that creates home goods using repurposed materials. They wanted to focus on creating a logo and preliminary set of brand guidelines. In bringing this to life, I focused on the sophistication and softness of the goods themselves.
Earnest wanted a Holiday card that felt whimsical & friendly while remaining non-specific to any particular Holiday. After several rounds of sketches and feedback, we finally landed on this idea. Clients loved the final card so much that a few even sent Earnest a holiday card from their family in return.
One-off pieces that I created to accompany articles on the Earnest blog.